I worked alone on this project from beginning to end.
To understand the essence of the poem in order to deliver a unique user experience.
Use the software “Spark Ar” in order to apply an interactive filter to the poster with sound and movements.
The book is about the author crossing paths with a young jogger in a park and then for a month, every prime number day, she went to the park on a bicycle in the hope of seeing her a second time. Here is the extract of the poem that we made the poster of :
Pas même moi ce matin ne leur dispute
je reconnais le garçon au VTT
qui mercredi s'exerçait à rouler sur
une seule roue mais qui à présent se
contente de consulter son téléphone
avec importance à treize ans puis enfin
s'essaie à faire sauter ce vélo en
s'arc-boutant sur les pédales ce à quoi
il gagnerait à consacrer plus de temps
je reconnais aussi Gecko et son pote
qui dit encore pardon elle vous a fait peur
l'autre jour mais elle est gentilles et j'acquiesce
sans pour autant la caresser au cas où
sa gentilles cesserait au seuil de
mes doigts et qu'elle les croquerait d'un coup
si ça continue je vais me faire moi
ici des habitudes et des amis
si ça continue je vais découvrir une
régularité dans le parc Jean Guimier
à laquelle toi seule et c'est là hélas
à la fois mon drame et mon adrénaline
ferais aussi formidablement défaut
Midi Minuit Poésie is a poem festival which takes place in Nantes every year. The festival establishes bridges between poetry and other artistic practices, such as music or the visual arts. The event presents contemporary poetry in all its forms and reaffirms poetic speech as a field of reflection on current issues that agitate our societies.
First I read the book “La geste permanente de Gentil-Coeur” to understand Fanny Chiarello's theme and universe.
I highlighted working axes that seemed relevant:
I made research on projects that inspired us, here are some of the most relevant:
Linea, 1997, Francis Alÿs
I was inspired by Francis Alÿs work for her way of bringing a
poectic sensibility to mundanities of everyday life.
“Requiem for a Self-Portrait”, Alice Laverty
In this work, I thought the way the artist explores memories to
create a portrait was similar to the way Fanny Chiarello is
trying to imagine who the unknowne runner is and what her life
is made of.
Montreux Jazz Festival 2021
I thought this poster was interesting for its energy and music.
I explored working axes with sketches, decoupage, composition. Here are the two most relevant:
As you can see, at first I thought about bringing pieces
together to make a woman’s face but then I thought it would be
more interesting to do it with only elements ( see next poster)
Here I brought pieces of paper, leaves and packaging that the
author could have found in a park.
Using some of the previous work (paper found in a park) I played
more with the number 11. For instance the circle diameter is
11cm and the opacity as well.
Finally, I chose the colour red in reference to the passion that emanates from the story and permitting the poster to grab attention. Also, I made graphic repetitions and typo choices to express the musical dimension and draw interest towards the poem, inviting users to read it.
To make the poster’s filter, I used “Ar Spark”, an augmented reality platform that allows the creation of AR effects for mobile cameras. I associated a heartbeat to the experience in order to create a feeling among users that lasts uninterruptedly ... or almost.
I displayed the poster in the city of Nantes to see how people
reponded to the experience.
Here are three verbatims:
The test enabled me to observe and raise improvement axes :
At the end I had the opportunity to meet the author of the poem.
Looking back at this project while doing my portfolio, I will go
further in the experimentation of the material and I will try other
software.
Thanks to our instructor Juliette Bretéché for helping me and giving feedbacks on my graphic test. Also, thanks to the persons who tested my poster !
