My role

I worked on the project from begining to end. I was in charge of the research, the design explorations, the elaboration of the design system and prototypes but also the facilitation of communication within the team. I worked with 2 other students, Léa Veron and Mariya Panshak. Léa and I worked more on UX and research while Mariya got more involved in the graphical part.

The problem

First of all, what's an “assistante maternelle” in short “assmat” (childminder). It's an employee of private or public establishment or an individual, working in the care of children for all or part of the day, at their home (most of the time).

In France, 30% of parents ideally want a childminder, but it can be really hard for them to find one because demand is extremely high compared to the offer.

The Pays de la Loire region has therefore decided to make a call for tender to improve accessibility for the parents on the region's childminder website and the matching between parents and childminders. It also allows each childminder to present themselves on professional criterion. And finally, to portray an image that highlights the region uniqueness.

It is in this context that we worked on a real tender but we didn't actually propose our solution.

The solution

We focused on hyper-reactivity and rapidity by creating features such as:

• Allowing two parents of the same family to connect at the same time enabling them to reply faster to offers.
• Adding the possibility to set an alarm in case a childminder corresponding to parents critaria puts an offer.
• Creating the possibility for parents to make a post describing their needs, reversing roles and allowing childminders to choose with who they want to work.
• Creating a graphical charter with vibrant tones and putting extra focus on accessibility and clarity.

Our goal was to help childminders and parents establish contact and make the research of a childminder fast and even enjoyable. In order to achieve this, the plan was to create a delightful, visual, simple solution.

The process

Sociological contextualization

Personas

Many different persons are looking for a child minder but with our previous research we were able to establish recurrent profiles, goals and frustrations.

Benchmark

We conducted a competitive analysis to discover what is the current state of childminder websites, regional websites, key points to work on and features that we found interesting to propose and the best solution at the end.

This helped us to establish some guiding principles and allowed us to get inspired for the graphical charter.

Graphical charter

After that, we chose colours, typography, icons in order to be accessible and enjoyable, worked on the logo and pictogrammes. And then we made a design system on Figma with styles and components.

Wireframe

At first, we made rapid site map and sketches and then we created wireframes.

The final product

Two parents can connect at the same time allowing them to reply faster to offers which increases answer rapidity, and to share tasks.
The home page offers articles about childminder work.

Research

Two ways of actions each focused on hyper - reactivity:

• Applying filters and setting alarms, filters are: children number, place, age, preferred starting date, schedule and comments.
• Making a post describing parents needs, reversing roles and allowing childminders to choose with who they want to work.

Prototype

Users are able to manage their notifications and saved alerts.

What I would do differently

It would be interesting to push the project further by conducting user tests.

Thanks

Thanks to our instructor Xavier Drouaud.

Team

Léa Veron, student
Mariya Panshak, student
France Hémain, student